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Article Title: 10 Ways To Get Your Share of the Mature Marketing Articles | March 27, 2002
Every 7.7 seconds someone in the United States turns 50. The 50+ ... controls more than $7 trillion in wealth and is ... for 50% of all ... ... It ... 41% of all n


Every 7.7 seconds someone in the United States turns
50.

The 50+ population controls more than $7 trillion in
wealth and is responsible for 50% of all discretionary
spending. It purchases 41% of all new cars, buys 80% of
all luxury travel Drue Tranquill Chargers Jersey , and is 30% more likely to purchase
products online than younger users.

Yet, internet marketers often miss this rich potential
market.

Perhaps they don't think older people are on the web.
However, older adults are often more "wired" than we
think. Many seniors are coaxed into going online by
their children or grandchildren. But, once they have
logged on, many become eager Internet users. Plus Nasir Adderley Chargers Jersey ,
internet use is high among those over 50 who work and
have college degrees.

Indeed, this group is more likely than younger
Americans to be online on a typical day. Wired seniors
say it has helped them connect better to loved ones and
makes it easier to get information.

So, how do you reach them? First, recognize that the
over 50 crowd are not all alike. They are more diverse
than any other market segment, spanning those at the
peak of their careers Jerry Tillery Chargers Jersey , to active, independent seniors,
to the elderly in need of care.

Here are some clues to communicating with and
ultimately selling to the new mature market.

1. Do not talk down to, or
treat them as children, or remind them of their age.
Most do not consider themselves "old."
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